Following an open request for proposal process initiated in October 2018 AeroParker was awarded the contract for Online Booking System (OBS) and Parking Commercial Management Services at Charlotte Douglas International Airport (CLT).
CLT was supported out of AeroParker’s Chicago headquarters. The project comprised the configuration and implementation of AeroParker to facilitate online bookings for parking and ancillaries, and ongoing commercial management services including financial analysis, forecasting, dynamic pricing, online product management, and marketing.
The platform is built to be completely self-service, with customers able to manage their own bookings, should they wish to amend or cancel, via their CLT AeroParker account online, the AeroParker Operations Suite means an extra level of customer service is available so CLT call center or any 3rd party agents selling on behalf of CLT can log in and manage customer requests regarding bookings securely and swiftly.
CLT was the first airport to use AeroParker’s Universal Login which means a smooth omnichannel experience where CLT customers can be identified and easily logged into their AeroParker account via the CLT website or on their mobile devices as they so choose to facilitate easy entry to CLT online booking and personalized communications.
AeroParker’s Commercial Management team devised and implemented the Commercial Strategy comprising a yield strategy and an online distribution strategy to drive up customer engagement and revenues, driving a revenue uplift of 34% in year 1. The team continues to provide commercial management services at the airport, generating significant year-on-year revenue growth every year to date.
AeroParker integrated with several 3rd parties to deliver best-of-breed functionality and an intuitive and rewarding customer experience:
- DESIGNA Abacus PARCS system for access to parking lots via License Plate Recognition and QR code
- CyberSource as a Payment Service Provider for PCI DDSS level 1 compliant credit card payments
- Native integration with the Move airport app via AeroParker’s REST API
- AVPM for fulfillment of pre-booked Valet parking
Jon Keefe CEO of AeroParker said at the start of the contract. “We are very pleased and proud to welcome Charlotte Douglas International Airport as an OBS and commercial management customer. Our US team look forward to working together with CLT towards implementing the exciting innovations to deliver a slick and rewarding passenger experience.”
Ted Kaplan Director of Business and Revenue Development at Charlotte Douglas Airport commented “We are very much looking forward to working with the AeroParker team. AeroParker’s OBS and team stood out in the selection process. The fact that we can get an OBS of AeroParker’s standing and proven commercial management expertise from one source was highly attractive to us”